Vision: „We are doing everything to ensure that 2021 will be a successful VISION year!“

July, 2021: Preparations for the physical trade fair are gathering speed / Anticipation and support unwavering

After VISION, the world's leading trade fair for machine vision, could not be held last year due to the pandemic, the preparations for the new date from 5 to 7 October 2021 are now gathering speed. Now that we have a planning basis with the latest Baden-Württemberg Corona Ordinance dated 28 June, we are doing everything to ensure that 2021 will be a successful VISION year," promised Florian Niethammer, Project Manager for VISION at Messe Stuttgart. According to the long-standing VISION expert, the support and anticipation in the industry are unwavering: "In spite of the dynamic pandemic situation and the realistic expectation among everyone involved, we are sensing enormous anticipation and the great desire that the machine vision industry and its customers can finally meet each other again in person in Stuttgart."

Innovations, new products and trends

The focal point of this year's accompanying programme will be the Industrial VISION Days, the world's largest forum for machine vision. Innovations and new products from the machine vision industry are traditionally presented here and current trends are discussed. The VISION Award will also be presented for the first time on the large stage. This renowned Award is presented by a first-class jury during VISION for the best innovation in the field of machine vision. Visitors can also look forward to exciting pavilions: for example, system integrators and solution providers will present their specific products and services for many different application industries in the Integration Area. Suppliers of industrial PCs will present their company under the title IPC 4 VISION. In addition to the sponsored joint stand of the German Federal Ministry of Economics (BMWi) for young innovative companies from Germany, start-ups from all over Europe will show their ideas and innovations in the newly created VISION Start-up World.

VISION flair – in Stuttgart and in the Internet

The Exhibitor Directory now contains around 250 national and international industry players who have registered their own exhibition stand. Co-exhibitors from different joint stands and the start-ups taking part in the première of the VISION Start-up World must also be added. Niethammer and his team expect that VISION will focus more on Europe this year due to the still existing travel restrictions and quarantine regulations. Interested parties who cannot travel to Stuttgart this year will find all the trade fair exhibitors in the Online Exhibitor Directory. Messe Stuttgart is also transmitting the Industrial VISION Days live and on demand for the first time. The concurrent trade fairs Motek and parts2clean are also new. Participants in both guest events will have the opportunity to visit VISION free of charge and obtain information on the topic of machine vision.

Safe implementation of the trade fair thanks to the Safe Expo concept

The latest Baden-Württemberg Corona Ordinance now provides Messe Stuttgart with a good planning basis for safe implementation of trade fairs in autumn. The 4-stage plan enables the trade fair managers to safely continue the trade fair operations with the now available tools even if incident rates rise: for example, the now everyday familiar "3Gs" will be implemented on the trade fair grounds, thereby ensuring that every participant has been verifiably vaccinated, has tested negative or has recovered from COVID-19. Corresponding test capacities are also planned on-site. The general obligation to wear a mask also applies. The mask may be removed when using a catering service or while on the outdoor areas of Messe Stuttgart.In order to ensure that participants can easily comply with the distance regulations, there will be four-metre-wide aisles and spacious catering, networking and forum areas during the trade fair. The modern exhibition halls at Messe Stuttgart will also ensure a close-meshed exchange of fresh air via a state-of-the-art building management system.

Participants can find all the measures in the Safe Expo hygiene concept. The latest versions of this concept and the Exhibitor Directory are always available on the website at:


VISION, the world's leading trade fair for machine vision, will take place in Stuttgart (Germany) from 5 to 7 October 2021. This established trade fair covers the entire spectrum of machine vision technology. In addition to first-class exhibitors from all over the world, it also impresses with its varied accompanying programme. Proven formats, such as the world's largest talk forum for machine vision, the "Industrial VISION Days", will also take place in 2021.

More information here.

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